Patent · US Active

Automated branding of generic applications

US8666383B1 · kind B1 · utility

55Cited by
7References
20Claims
0Family size

Assignee

Inventors

Key dates

Filing dateDec 23, 2011
Grant dateMar 4, 2014
Priority date
Expiry dateMay 13, 2032

Classification

  • Technology area (CPC H)Electricity
  • CPC primaryH04M1/72448
  • WIPO fieldTelecommunications
  • WIPO sectorElectrical engineering

Abstract

A mobile phone comprising a processor, a memory comprising a system partition and a data partition, and an application stored in the system partition of the memory. When executed by the processor, the application determines a brand identity associated with the mobile phone, accesses branding assets associated with the application based on the brand identity, and adapts the function of the application based on the accessed branding assets.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.