Systems and methods for customizing direct marketing mail pieces
US8666806B2 · kind B2 · utility
7Cited by
11References
11Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 21, 2008 |
| Grant date | Mar 4, 2014 |
| Priority date | — |
| Expiry date | Jan 19, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for customizing direct marketing mail pieces are described. In one configuration, information relating to an advertiser is customized using demographic, psychographic, addressee, and/or individual profile data. In another configuration, environmental data is utilized to customize direct mail pieces using a two part printing process.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.