System and method for creating and managing media advertising proposals

US8666807B1 · kind B1 · utility

Assignee

• CLEAR CHANNEL MANAGEMENT SERVICES, INC. · US

Inventors

• David Murray · Charleville, IE
• Matthew M. Ferry · Lake Forest, US
• Marwan Shaban · St. Cloud, US
• Mark R. Allen · Encinitas, US
• Bobbi Denise Schuster · San Antonio, US
• Steven Gable · McKinney, US

Key dates

• Filing date: Jan 8, 2009
• Grant date: Mar 4, 2014
• Expiry date: Nov 26, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0241
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computerized method and system for managing a media advertising proposal from inception to completion of an order with one or more media outlets are described. An embodiment of the method includes receiving a customer request for placement of advertising in one or more media outlets, creating a media advertising proposal, that includes schedule of advertising for the requested placement, based on user inputs into a media proposal tool, storing the media advertising proposal in a database connected to the media proposal tool, accessing one or more external applications to integrate information and data into the media advertising proposal, assigning a grade to the media advertising proposal, entering the media advertising proposal into a computerized workflow in the media proposal tool for review and approval, and if the media advertising proposal is approved, injecting the media advertising proposal as an order into a traffic and billing system.