Content recognition for targeting video advertisements
US8667532B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 18, 2007 |
| Grant date | Mar 4, 2014 |
| Priority date | — |
| Expiry date | Jul 8, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer program products, for providing advertisements. A plurality of advertisement targeting criteria is determined from a video stream or file. A first advertisement targeting criterion of the advertisement targeting criteria is associated with a first time position in the video. A second advertisement targeting criterion of the advertisement targeting criteria is associated with a second time position in the video. One or more first advertisements are provided, for presentation at or after the first time position in the video, based on the first advertisement targeting criterion. One or more second advertisements are provided, for presentation at or after the second time position in the video, based on the second advertisement targeting criterion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.