System for scanable icon detection and management
US8667539B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 23, 2012 |
| Grant date | Mar 4, 2014 |
| Priority date | — |
| Expiry date | Jul 23, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/478
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
This invention enables Scanable Icons, which may be predetermined graphical images, and similar encoded information to be applied to video systems in a manner that is user-friendly and brings many of the advantages of easy information access and management to the video environment. The optical path normally required when using such encoded information is avoided. Supplementary information, including more details for advertisements, is provided in a non-invasive manner, allowing the user to access the supplementary information at convenient times and locations. The Scanable Icon adds a symbol to the existing advertisement without increasing its duration. Advertising is made substantially more effective for the advertiser and more useful for the consumer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.