Augmented view of advertisements
US8670183B2 · kind B2 · utility
284Cited by
2References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 7, 2011 |
| Grant date | Mar 11, 2014 |
| Priority date | — |
| Expiry date | Dec 6, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG02B2027/014
- WIPO fieldOptics
- WIPO sectorInstruments
Abstract
A head-mounted display (HMD) provides an augmented view of advertisements to an HMD wearer. In some embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to provide additional information and/or to personalize the advertisement to the HMD wearer. In other embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to remove the advertisement from the HMD wearer's view or to replace the content of the advertisement with non-advertising content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.