Measuring page viewership in a social network
US8671190B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 23, 2011 |
| Grant date | Mar 11, 2014 |
| Priority date | — |
| Expiry date | Dec 23, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/10
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page's activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community's interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.