Allocating and pricing geo-located advertisements for display on maps
US8676650B1 · kind B1 · utility
10Cited by
3References
37Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Aug 16, 2011 |
| Grant date | Mar 18, 2014 |
| Priority date | — |
| Expiry date | Mar 30, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0259
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a map server provides online maps with advertisements corresponding to map features included in the online maps. The map server holds an auction to determine which advertisers can display their associated advertisements in an online map. In one embodiment, the map server selects which advertisers with collocated advertisements in the online map can display their advertisements and calculates a price paid by the selected advertisers for the display of the advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.