Social media measurement

US8676875B1 · kind B1 · utility

Assignee

• Adobe Systems Incorporated · US

Inventors

• Kevin Gary Smith · Lynchburg, US
• William Brandon George · Pleasant Grove, US

Key dates

• Filing date: May 28, 2010
• Grant date: Mar 18, 2014
• Expiry date: May 18, 2031

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L51/52
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method is disclosed for measuring social media. A social media measurement tool is configured to receive or otherwise determine a keyword for evaluation. The tool identifies directly relevant content on one or more social media platforms, where the directly relevant content includes the received keyword. The tool then identifies relevant downstream content on the one or more social media platforms by identifying content that is relevant to the directly relevant content. The system uses the identified content to calculate respective values for one or more metrics for the keyword.