Sponsored-stories-unit creation from organic activity stream

US8676894B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Kent Schoen · San Francisco, US
• Ning Li · Mansfield, US
• Robert Kang-Xing Jin · Palo Alto, US
• Philip Anastasios Zigoris · San Francisco, US
• Jessica Gronski · San Francisco, US
• Jordan Walke · Cupertino, US
• Eric Michel Giovanola · Palo Alto, US

Key dates

• Filing date: Sep 14, 2012
• Grant date: Mar 18, 2014
• Expiry date: Sep 14, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L65/403
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In one embodiment, a method includes receiving a first selection of an entity associated with a user of a social-networking system; receiving a second selection of a type of user interaction with the entity; and providing the first and second selections for use in a sponsored-story specification. The use of the first and second selections in the sponsored-story specification facilitate entries in an organic activity stream of the social-networking system that match the sponsored-story specification being provided for display in pre-determined areas of web pages.