Integrating and processing embedded links to related video content in a video stream to provide advertising information
US8677394B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 29, 2010 |
| Grant date | Mar 18, 2014 |
| Priority date | — |
| Expiry date | Jul 10, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a capability is disclosed for conveying a link to further information over a cable system to a consumer device, wherein the video link can be associated with an external video source. The information can be conveyed to the consume device in one embodiment by embedding the video link information within a stream of MPEG formatted video information using an EBIF application. The video link information can be a URL from which the external information, typically video information, can be received. Upon detecting the link, the consumer device opens up a display window on a television image, which is presented to the viewer in an overlaid manner in addition to the MPEG video information on a television display. Typically, after the external video is presented, the window is closed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.