Monitoring landing page experiments
US8682712B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 22, 2006 |
| Grant date | Mar 25, 2014 |
| Priority date | — |
| Expiry date | Sep 5, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer program products for monitoring an experiment relating to the conversion rates of landing page variants to test landing page designs. One method includes computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements; and computing a confidence interval for each conversion rate. A user monitoring the experiment can be notified if winning or losing variants emerge. A time to completion of the experiment can be estimated. Presentation to browsing users of winning variants can be favored, and losing variants can be disfavored, during the experiment as they emerge.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.