Selection and display of online advertisements
US8682720B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 30, 2010 |
| Grant date | Mar 25, 2014 |
| Priority date | — |
| Expiry date | Apr 13, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a collection of advertisement candidates for display in an online medium, the advertisement candidates each assigned a quality score calculated based at least in part on a measure indicative of relevance of the respective advertisement candidate to online content for concurrent display in the online medium, determining a score threshold based at least in part on relationships among multiple quality scores of the quality scores associated with the advertisement candidates in the collection of advertisement candidates, and based on the determined score threshold, identifying a subset of advertisement candidates of the collection for display. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.