Methods and apparatus for integrating volumetric sales data, media consumption information, and geographic-demographic data to target advertisements
US8688516B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 14, 2011 |
| Grant date | Apr 1, 2014 |
| Priority date | — |
| Expiry date | Mar 23, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A disclosed example method involves generating a geographic-based consumption index for a product based on a first per-person sales volume of the product in a first cell of a plurality of geographic cells of a larger geographic area. The example method also involves generating a demographic-based consumption index for the product based on a second per-person sales volume of the product for a demographic group in the first cell. An advertisement to present to a person is selected based on an online web interest, a geographic location, and a demographic of the person and further based on the geographic-based consumption index and the demographic-based consumption index.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.