System and method for dynamic online advertisement creation and management
US8688522B2 · kind B2 · utility
27Cited by
2References
14Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 6, 2007 |
| Grant date | Apr 1, 2014 |
| Priority date | — |
| Expiry date | Oct 21, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0276
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system may in response to a request for advertisement components stored at a server, select a subset of advertisement components, and transmit the advertisement components to a client. The client may, for example insert the components into an advertisement in order to, for example, display an advertisement that is custom made for the particular client, or includes a random selection of components, or is an advertisement with components assembled for a different reason.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.