System and method to strengthen advertiser and consumer affinity
US8688590B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 17, 2005 |
| Grant date | Apr 1, 2014 |
| Priority date | — |
| Expiry date | Nov 10, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0217
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method is provided for an on-demand advertising information vault so that advertisers may establish accounts for distributing advertisements on-line to potential subscribers. The on-demand information vault also provides for consumers to subscribe to advertisements from advertisers based on the consumer's preferences of categories of products or services. An advertiser may also establish rewards for viewing their advertisements for inducing consumers to subscribe to their advertising service. In this way, a consumer may agree to receive only certain types of advertisements and receive remuneration for viewing the advertisements. The vault mechanisms may also provide for protecting the identities of the consumer and advertiser and avoids misusing personal data by others by employing security measures.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.