Patent · US Active

System and method for backend advertisement conversion

US8689136B2 · kind B2 · utility

2Cited by

11References

21Claims

0Family size

Assignee

YAHOO HOLDINGS, INC. · US

Inventors

Chyr-Chong Ting · San Jose, US
Partha Saha · Oakland, US
Yang Yang · Beijing, CN

Key dates

Filing date	Feb 3, 2010
Grant date	Apr 1, 2014
Priority date	—
Expiry date	Dec 19, 2031

Classification

Technology area (CPC G)Physics
CPC primaryG06Q30/0277
WIPO fieldIT methods for management
WIPO sectorElectrical engineering

Abstract

A system for backend conversion attribution of an advertisement served to a user device. The advertisement server provides an advertisement to the user device. The advertisement server receives user information from the user device. The advertisement server stores attributable event information and the user information into an attributable event record in a data store. Based on a user event, a conversion server receives conversion information and the user information from the user device. The conversion server stores the conversion information and the user information into a conversion record in the data store. An attribution server matches the attributable event record with the conversion record.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.