Techniques for displaying impressions in documents delivered over a computer network
US8689238B2 · kind B2 · utility
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587References
20Claims
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Assignee
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Key dates
| Filing date | Dec 23, 2011 |
| Grant date | Apr 1, 2014 |
| Priority date | — |
| Expiry date | Mar 31, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.