Targeted advertising based on license plate recognition
US8693733B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 29, 2013 |
| Grant date | Apr 8, 2014 |
| Priority date | — |
| Expiry date | Mar 29, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods to determine a demographic attribute of a likely occupant of a passing vehicle based on a license plate number of the vehicle are presented. A demographic attribute associated with a likely occupant of a passing vehicle is determined based on a license plate number identified with the vehicle. In response, media content targeted to the likely occupant of the passing vehicle is selected based on the demographic attribute. In some embodiments, the selected media content is presented within view of the occupant of the vehicle. In another aspect, a demographic profile of likely occupants of vehicles passing a particular location over a period of time is based on License Plate Recognition (LPR) information gathered at that location. Media content is selected for presentation based on the identified demographic profile.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.