Dynamically creating a context based advertisement
US8694363B2 · kind B2 · utility
1Cited by
1References
22Claims
0Family size
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Key dates
| Filing date | Jun 20, 2007 |
| Grant date | Apr 8, 2014 |
| Priority date | — |
| Expiry date | Apr 14, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and a system dynamically generates an advertisement based on one or more tokens distilled from information about a web session that requested a web page. For example, a token is distilled from information about a web session. Data is retrieved from a commerce database based on the token. The retrieved data is assembled into an advertisement, which is then supplied for rendering with the web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.