System and method for validating metrics associated with interactive events related to advertising
US8694371B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 14, 2010 |
| Grant date | Apr 8, 2014 |
| Priority date | — |
| Expiry date | Oct 31, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method is provided for validating advertising metrics which relate to tracking of interactive events performed by electronic devices. A metric report with an event code that indicative of at least one interactive event performed by an electronic device associated with the network is received. The format of the event code is analyzed to determine whether the event code is consistent with predetermined format rules and the substance of information conveyed by the event code is analyzed to determine whether the event code is consistent with predetermined substance rules. If the event code is determined to be consistent with the predetermined format rules and the predetermined substance rules, the event code is accepted as valid. Otherwise, the event code is identified as being invalid.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.