Determining whether to display message to user in application based on user message viewing history

US8694375B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Thomas E. Osborne · San Francisco, US
• Eric Lee Chin-Sang · Seattle, US
• Paul Leonard Kompfner · Seattle, US
• Chad Steven Estes · Atlanta, US
• Rahul Kumar · Bengaluru, IN
• Michael Joseph Papale · Oakland, US
• Urja Madhukar Shah · Bellevue, US
• Ionut Ciprian Gradinaru · Sammamish, US
• Brian Ka-Hing Fung · Bellevue, US

Key dates

• Filing date: Sep 30, 2011
• Grant date: Apr 8, 2014
• Expiry date: Feb 19, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L12/6418
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One or more techniques and/or systems are disclosed for identifying an in-application message to display to a user. A user may perform a user action in an application, which can be identified. The identified user action can be compared to metadata data associated with a plurality of in-application messages for the application, and an in-application message that is eligible for display to the user can be identified based on the user action. A determination can be made whether to display the eligible message to the user in the application, based upon one or more in-application messages that the user may have previously viewed, as may be found or tracked in a user message viewing history.