Method and apparatus for presenting advertisements

US8694377B2 · kind B2 · utility

Assignee

• AT&T Intellectual Property I, L.P. · US

Inventors

• Canhui Ou · Berkeley, US
• J. Bradley Bridges · San Antonio, US
• Charles Robert Kalmanek, Jr. · Short Hills, US
• Raghvendra Savoor · Walnut Creek, US
• Albert Greenberg · Redmond, US
• Stephen A. Sposato · Lafayette, US
• Zhi Li · San Ramon, US
• Jerold Osato · Pinole, US
• Alexandre Gerber · Madison, US
• Oliver Spatscheck · Denison, US
• Sun-Uk Park · Union City, US

Key dates

• Filing date: Apr 3, 2009
• Grant date: Apr 8, 2014
• Expiry date: Nov 10, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system that incorporates teachings of the present disclosure may include, for example, a controller to determine a behavioral profile of an end user from packet traffic generated by activities of the end user, and share the behavioral profile with a network element for distributing targeted advertisements to the end user according to the behavioral profile. Additional embodiments are disclosed.