Algorithmically generated topic pages with interactive advertisements
US8700630B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 24, 2009 |
| Grant date | Apr 15, 2014 |
| Priority date | — |
| Expiry date | Mar 21, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and system for generating a topic page for a search query on a search webpage includes receiving a query at the search webpage on a client. The query is transmitted from the search webpage on the client to a search engine on a server. A topic page generator available to the search engine analyzes the query to identify a plurality of dimensions. One or more content modules, including at least one interactive advertising module, that match one or more of the dimensions are selected from a plurality of sources based on a weight associated with each of the content modules. The weight defines the ranking of a content module. The content modules for the plurality of dimensions are glued together and presented on the topic page in the order of the corresponding weight of the content modules. The order of presentation identifies the relevancy of the content modules to the query. The presented topic page provides the most relevant content modules for the query, and for a user located in a specific geo location.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.