Systems, methods, and apparatus to monitor media presentations
US8700657B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 16, 2012 |
| Grant date | Apr 15, 2014 |
| Priority date | — |
| Expiry date | Jun 27, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H2201/90
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
Systems, methods and apparatus to monitor media presentations are disclosed. An example method includes identifying a media presentation device associated with a Domain Name Service (DNS) query based on a public Internet Protocol (IP) address that originated the DNS query and a destination address of the DNS query. A media source is identified based on a domain name requested in the DNS query. Identification of the media presented in association with the DNS query based on at least one of tagging data and metering data is attempted. A panelist associated with the media presentation device is credited with exposure to the identified media from the media source via the media presentation device when the media is identified. The panelist associated with the media presentation device is credited with exposure to media from the media source via the media presentation device when the media is not identified.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.