Method and system for automatically measuring and forecasting the demographic characterization of customers to help customize programming contents in a media network
US8706544B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 23, 2007 |
| Grant date | Apr 22, 2014 |
| Priority date | — |
| Expiry date | May 24, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention is a method and system for forecasting the demographic characterization of customers to help customize programming contents on each means for playing output of each site of a plurality of sites in a media network through automatically measuring, characterizing, and estimating the demographic information of customers that appear in the vicinity of each means for playing output. The analysis of demographic information of customers is performed automatically based on the visual information of the customers, using a plurality of means for capturing images and a plurality of computer vision technologies on the visual information. The measurement of the demographic information is performed in each measured node, where the node is defined as means for playing output. Extrapolation of the measurement characterizes the demographic information per each node of a plurality of nodes in a site of a plurality of sites of a media network. The forecasting and customization of the programming contents is based on the characterization of the demographic information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.