Targeted advertisements to scheduled transportation users
US8706552B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 1, 2009 |
| Grant date | Apr 22, 2014 |
| Priority date | — |
| Expiry date | Nov 16, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of targeting an advertisement to users of scheduled transportation operating at a transportation facility having a set of programmable signs at distinct locations in the facility includes in a first computer process determining a dynamic profile of users proximate to the location of a selected programmable sign of the set for a relevant time window. The method further includes in a second computer process selecting from an advertisement database an advertisement having a set of selection criteria that are compatible with the dynamic profile for the relevant time window and in a third computer process causing display of the advertisement on the selected programmable sign during at least a portion of the relevant time window.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.