For deferring invitational content
US8706808B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 18, 2011 |
| Grant date | Apr 22, 2014 |
| Priority date | — |
| Expiry date | Apr 9, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present discloser relates to deferring invitational content. A content delivery system is configured to deliver invitational content to user terminals and can also provide a means to defer the invitational content until a condition has been met by providing a user interface element configured to terminate the content. The deferred content can be entered into a deferral queue. Conditions can be a set time or based on capabilities of the user terminal. The conditions can be set by the system or a user. The user can specify parameters through use of user interface elements. Deferral can be handled by the user terminal or a server. In addition content management systems can be configured to manage campaigns including tracking costs and impressions. When content is deferred, the initial impression is not fully counted; however, redelivery can be counted as an enhanced impression with a higher value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.