Methods and systems for dynamically inserting an advertisement into a playback of a recorded media content instance
US8707182B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 20, 2010 |
| Grant date | Apr 22, 2014 |
| Priority date | — |
| Expiry date | Sep 9, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44016
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An exemplary method includes maintaining data representative of a recorded media content instance comprising a media content program and a first advertisement and an index file corresponding to the recorded media content instance, playing back the recorded media content instance in accordance with timestamp data and storage location data included in the index file, dynamically replacing, during the playback of the recorded media content instance, a portion of the storage location data in the index file that corresponds to the first advertisement with storage location data corresponding to a second advertisement, and presenting the second advertisement in place of the first advertisement during the playback of the recorded media content instance in accordance with the modified index file. Corresponding methods and systems are also described.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.