System and method for self service marketing research
US8712824B1 · kind B1 · utility
Inventors
Key dates
| Filing date | May 13, 2011 |
| Grant date | Apr 29, 2014 |
| Priority date | — |
| Expiry date | Dec 15, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system is presented for the creation, delivery, processing, and overall management of surveys across and on sites and applications that display online and mobile content that is tracked using an audience validation system. Improvements on the functionality of an audience validation system include creating a marketplace for content and application publishers to make their audiences available for general market research surveys. In one embodiment, the system significantly reduces the overheads involved in market research for all parties concerned including publishers, the consumers of the publishers' content, and market researchers wishing to survey the consumers of the publishers' content. In one embodiment the invention affords both publishers and marketers access to self-service portals to make their audiences available and to survey them respectively. Other embodiments afford a number of optimizations that minimize survey fatigue among potential survey respondents and minimize the repetition of both surveys and individual questions being presented to individual users through the use of cached answers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.