Method and system for selecting a target with respect to a behavior in a population of communicating entities
US8712952B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 15, 2011 |
| Grant date | Apr 29, 2014 |
| Priority date | — |
| Expiry date | Jul 16, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The method uses predictive analysis to determine a model based on past data including a first social network built between communicating entities for a first observation period and behavioral centrality measures derived from behavioral data observed in a following time period. The model thus determined is then applied to a second social network built for a second observation period more recent than the first one. This provides predicted behavioral centrality measures for a future period, which can be used to perform an efficient selection of entities in the target, which may maximize virality with respect to the specific behavior of interest.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.