Managing delivery of application server content

US8713103B2 · kind B2 · utility

Assignee

• eBay Inc. · US

Inventors

• Sanjeev Ramakumar · San Jose, US
• Philip Law · Sunnyvale, US
• Venu Reddy · Cupertino, US
• Dmytro Semenov · San Jose, US
• Bin Ni · Fremont, US

Key dates

• Filing date: Mar 10, 2011
• Grant date: Apr 29, 2014
• Expiry date: May 5, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06F11/3438
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method of managing delivery of content to end users of an application executing on an application server is disclosed. A definition of a first variant of a web page is received, the definition of the first variant specifying that an instance of a first widget is to be included in the first variant at a first region conforming to a page layout of the web page. A definition of a second variant of the web page is received, the definition of the second variant specifying that an instance of a second widget is to be included in the second variant at a second region conforming to the page layout of the web page. A comparison of the first variant and the second variant is presented with respect to a performance metric, the performance metric pertaining to an effectiveness of the web page at bringing in revenues to a network-based publication system.