System and method of on-line advertising
US8719101B1 · kind B1 · utility
7Cited by
1References
4Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 25, 2010 |
| Grant date | May 6, 2014 |
| Priority date | — |
| Expiry date | Jul 23, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0257
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method according to which an advertisement associated with a first party that contains an interactive element displayed within the advertisement is displayed to a recipient in a network communication associated with a second party, an interface option within the advertisement is displayed as a result of an interaction by the recipient with the interactive element, contact information in the interface option is received from the recipient, and the contact information is stored in a database.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.