Using viewing signals in targeted video advertising
US8719865B2 · kind B2 · utility
24Cited by
55References
17Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 19, 2011 |
| Grant date | May 6, 2014 |
| Priority date | — |
| Expiry date | May 19, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG11B27/11
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.