Attributing calls to publisher sites
US8725561B1 · kind B1 · utility
12Cited by
0References
22Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 24, 2011 |
| Grant date | May 13, 2014 |
| Priority date | — |
| Expiry date | May 16, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for attributing an ad impression due to a telephone call generated from a displayed advertisement are discussed herein. Techniques and systems for managing a pool of phone numbers and allocating phone numbers from that pool to advertisements for display and presentation and also tracking the number allocation time and de-allocating numbers for re-use are also discussed herein. Also, systems and methods for attributing particular calls to particular advertisements based on the ongoing phone number allocation are discussed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.