Meta channel media system control and advertisement technology
US8726310B2 · kind B2 · utility
4Cited by
11References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 5, 2009 |
| Grant date | May 13, 2014 |
| Priority date | — |
| Expiry date | Apr 30, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Media system control technology, in which an advertisement on a selected content channel being experienced by a user using a media system is detected, advertisement preferences of the user are accessed from electronic storage, and secondary content is selected based on the accessed advertisement preferences of the user. The secondary content is substituted for the advertisement on the selected content channel, and the media system is controlled to output the secondary content instead of the advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.