Tracking response to advertisements

US8732006B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Spencer Spinnell · New York, US
• Nicolae Crucian · New York, US
• Ryan P Dunn · Brooklyn, US
• Smita Hashim · Saratoga, US
• Isaac Taylor · New York, US

Key dates

• Filing date: Nov 14, 2008
• Grant date: May 20, 2014
• Expiry date: Apr 27, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0207
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.