Method and system for inserting an advertisement in a media stream
US8732745B2 · kind B2 · utility
Assignees
Inventors
Key dates
| Filing date | Oct 22, 2012 |
| Grant date | May 20, 2014 |
| Priority date | — |
| Expiry date | Oct 22, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8455
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Certain aspects of a system and method for inserting an advertisement in a media stream may include a content access server. The content access server may receive the media stream from one or more content providers. The media stream may comprise one or more pre-determined positions for inserting the advertisement. The content access server may insert the advertisement in the media stream at one of the one or more pre-determined positions. The advertisement is selected from one or more advertisements in real-time based on a first metadata associated with the media stream, a location of the one or more pre-determined positions in the media stream, and one or more parameters associated with a user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.