System for and method of targeting broadcast messages
US8732746B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 20, 2010 |
| Grant date | May 20, 2014 |
| Priority date | — |
| Expiry date | Mar 25, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system for and method of targeting a broadcast message to a subset of potential electronic receivers in a broadcast network is presented. The system and method may comprise collecting identifying information associated with designated electronic receivers of a targeted broadcast message, generating, using a computer processor, a data set structure using the identifying information, associating the data set structure with the targeted broadcast message, and broadcasting the targeted broadcast message and the data set structure to a plurality of electronic receivers, wherein the data set structure provides information allowing at least one of the plurality of electronic receivers to determine whether the targeted broadcast message is targeted to the at least one electronic receiver.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.