Patent · US Active

Advertisements in an end-user controlled playback environment

US8732750B2 · kind B2 · utility

1Cited by

100References

16Claims

0Family size

Assignee

Cisco Technology, Inc. · US

Inventors

Reuven Wachtfogel · Jerusalem, IL
Jonathan Maissel · Jerusalem, IL
Moshe Kranc · Jerusalem, IL
David Richardson · Fort Collins, US
Ezra Darshan · Bet Shemesh, IL
Ron Katz · Jerusalem, IL
Yossi Tsuria · Jerusalem, IL
Sam Michelson · Jerusalem, IL
Mika Krause · Jerusalem, IL
Steve Epstein · Jerusalem, IL
Moshe Shlissel · Jerusalem, IL
Doron Handelman · Givatayim, IL
Shlomo Kipnis · Jerusalem, IL
Chaim Shen-Orr · Haifa, IL

Key dates

Filing date	Dec 22, 2010
Grant date	May 20, 2014
Priority date	—
Expiry date	Jun 21, 2031

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/84
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.