Click through rate prediction system and method
US8738436B2 · kind B2 · utility
20Cited by
2References
11Claims
0Family size
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Key dates
| Filing date | Sep 30, 2008 |
| Grant date | May 27, 2014 |
| Priority date | — |
| Expiry date | Oct 12, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0283
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer implemented method comprises analyzing a plurality of attributes of a sample of online documents using a boosted decision tree and generating a model from it. The model is used to predict a click through rate (CTR) of an additional online document based on the analyzing. The predicted CTR is output to a display device, storage medium or network.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.