Response attribution valuation
US8738440B2 · kind B2 · utility
4Cited by
36References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 14, 2010 |
| Grant date | May 27, 2014 |
| Priority date | — |
| Expiry date | Aug 22, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0246
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.