System and mechanism for guaranteeing delivery order of virtual content
US8738442B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 31, 2011 |
| Grant date | May 27, 2014 |
| Priority date | — |
| Expiry date | Feb 7, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A virtual content server and method are provided for virtual content providers to provide multiple items of their virtual to users as part of an ordered virtual content campaign. A provider may define the order for the presentation of the content items, such as a linear sequence or based on a particular logic, e.g., a state transition graph or matrix, and such order information is stored in a campaign database. The server stores information regarding the state of the campaign for a particular user, e.g., how many or which ones of the content items of the ordered campaign have been presented to the user. Additionally, the provider may define certain performable actions with respect to particular states or content items. Actions performed by the user may be detected, and the server may store information regarding performed actions in association with the user id. In this manner, the next virtual content item in the ordered campaign to serve to the user in response to a virtual content request may be decided based on the current state of the campaign and/or the actions performed with respect to the campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.