Method and system for integrating television brand advertising with promotional marketing
US8739203B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 20, 2011 |
| Grant date | May 27, 2014 |
| Priority date | — |
| Expiry date | Jun 5, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N5/445
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method for integrating television brand advertising with promotional marketing includes providing an image to be displayed in different television commercials for products from different advertisers, the image indicating a website; and providing at the website coupon offers for the products from the different advertisers. The image will alert a viewer of the television commercial that a special coupon offer is available at a website. The viewer will go to the website and be able to select from one or more coupon offers available to consumers in their market area. The consumer then prints the coupons, or adds credit to a coupon card, which is then redeemed at the retailer. The system allows for Point Of Sale (POS) redemption, or more traditional redemption through a coupon clearinghouse. The television commercials may be encoded with information to be used at a television signal processing location for selecting the images, and different images may be provided to television signal processing locations associated with different market areas.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.