Parcel advertising system and method
US8744910B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 1, 2006 |
| Grant date | Jun 3, 2014 |
| Priority date | — |
| Expiry date | Sep 1, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system provides a targeted advertisement on a package to be delivered to a recipient. The advertisement is specifically directed towards the recipient of the package. Advertisement information is received from an advertiser that includes one or more advertisements that the advertiser desires to be placed. The advertisement information is associated with advertisement selection criteria. A request for a package to be delivered to the recipient is received. The package has one or more package characteristics, and the recipient has one or more recipient characteristics including at least one location characteristic. The advertisement selection criteria associated with an advertisement are analyzed in conjunction with the package characteristics and recipient characteristics associated with the package and its recipient. An advertisement for the package is either selected or created in response to the analyzing of the advertisement selection criteria, package characteristics, and recipient characteristics. The advertisement is then placed on the package for delivery.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.