System and method for optimizing media portfolio allocation
US8744947B1 · kind B1 · utility
0Cited by
0References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 4, 2010 |
| Grant date | Jun 3, 2014 |
| Priority date | — |
| Expiry date | Jul 8, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/06
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
One embodiment of the present invention sets for a mechanism for determining an optimized investment strategy across a portfolio of media channels for a given product or service. For each media channel in the portfolio, the unadjusted elasticity indicating an estimated effectiveness of the media channel when used for marketing is adjusted based on risk information associated with the media channel. The risk adjusted elasticity corresponding to each media channel in the portfolio is then used to determine an investment allocation for the media channel.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.