Protected health care data marketing system and method
US8745413B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 7, 2012 |
| Grant date | Jun 3, 2014 |
| Priority date | — |
| Expiry date | Aug 2, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG16H10/60
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Personally-identifying, protected health information (“PHI”) is stored in encrypted form in protected data records, and hash values derived from the PHI are stored in associated search records. A healthcare marketer may identify market segments of individuals by querying the search records using hashed query predicates, identifying protected data records based on the search record results, and providing anonymized data-record results to the healthcare marketer. Once a market segment has been anonymously identified, the marketer may cause personalized marketing messages to be generated for individuals in the market-segment without the marketer having been exposed to PHI associated with those individuals.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.