Method and system for internet video and rich media behavioral measurement
US8745647B1 · kind B1 · utility
76Cited by
7References
21Claims
0Family size
Assignee
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Key dates
| Filing date | Dec 26, 2007 |
| Grant date | Jun 3, 2014 |
| Priority date | — |
| Expiry date | Dec 15, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8456
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
This disclosure describes methods and systems to quantify and understand the behavior and consumption patterns of audiences with respect to Internet video and rich media applications. In operation, an end user video player or a rich media application (such as an interactive advertisement built with Flash or other method) is instrumented to capture data. The data is collected by a service provider and made available for viewing by customers of a video experience and rich media behavior measurement service.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.