Method and system for personalized advertisement push based on user interest learning
US8750602B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 10, 2012 |
| Grant date | Jun 10, 2014 |
| Priority date | — |
| Expiry date | Dec 10, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06V10/764
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Embodiments of the present invention relate to a method and a system for personalized advertisement push based on user interest learning. The method may include: obtaining multiple user interest models through multitask sorting learning; extracting an object of interest in a video according to the user interest models; and extracting multiple visual features of the object of interest, and according to the visual features, retrieving related advertising information in an advertisement database. Through the method and the system provided in embodiments of the present invention, a push advertisement may be closely relevant to the content of the video, thereby meeting personalized requirements of a user to a certain extent and achieving personalized advertisement push.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.