Targeting users based on persona data
US8751305B2 · kind B2 · utility
8Cited by
23References
24Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 23, 2011 |
| Grant date | Jun 10, 2014 |
| Priority date | — |
| Expiry date | Jun 2, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0255
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.